Why It Sells Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める！】

2,496 円（税抜き）

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesiーan entertaining and insightful tour guideーdecodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.画面が切り替わりますので、しばらくお待ち下さい。
※ご購入は、楽天kobo商品ページからお願いします。
※切り替わらない場合は、こちらをクリックして下さい。
※このページからは注文できません。

この商品の詳細を調べる

: 本・雑誌・コミック » 洋書 » BUSINESS ＆ SELF-CULTURE