Branding in a Digital World How to Take an Integrated Marketing Approach to Building a Business (2nd Edition)

【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める！】

How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business ? from your overall image to messaging ? is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: ? build an integrated marketing plan. ? use social media marketing. ? recruit ambassadors for your brand. ? integrate IoT and wearable tech. ? create compelling blog and social content. ? increase your SEO. ? use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.画面が切り替わりますので、しばらくお待ち下さい。
※ご購入は、楽天kobo商品ページからお願いします。
※切り替わらない場合は、こちらをクリックして下さい。
※このページからは注文できません。

この商品の詳細を調べる

: 本・雑誌・コミック » 洋書 » BUSINESS ＆ SELF-CULTURE