Overcoming Crisis Case Studies of Asian Multinational Corporations

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Crisis management is not a new topic in management research and teaching. Every company meets challenges and crisis at some point and being able to deal with them decides whether a business survives. Despite this, crisis management has not yet been a prominent part of the modern business school curriculum. The pandemic has changed that, and how to deal with crisis has become the major question, not only for entrepreneurs and managers, but also for business educators. This book presents 22 case studies of Asian multinational corporations overcoming crisis. The topics do not only deal with the pandemic, but all kind of challenges of modern business and show how companies did overcome or which strategies they have developed to do so. The companies are divided into different industries such as the automotive industry, entertainment or aviation industries. The cases can be used in business and international management classes, but can also be read to learn about modern crisis management strategies. Contents: Preface About the Editor About the Contributors List of Figures List of Tables Restaurants and Food Delivery: Domino's Pizza Japan ー How Fast Can a Pizza Go? (Juan Tomas Rodriguez) Haidilao ー China's Most Famous Hot Pot Restaurant and the Pandemic (Du Shifan) E-Commerce: The GoTo Group Merger (Sandra Agacy Satyawirawan) Mercari and the Challenges of Internationalization (Jaime Villar Domenech) Meituan ー China's Leading E-Commerce Platform for Local Services Facing the Pandemic (Zhang Yifei) Keiretsu: Toshiba's Three-Way Split Signals the End of Poor Japanese Management (Le Thi Kieu Sang) Softbank's Vision Fund or How to Lose 5 Billion Dollars in a Car's Seat (Jakub Majko) Automotive: Nissan After Carlos (Hidemi Shimamura) Kia Motors' Plan S for a Strategic Shift (Alexandre Bagnoud) Honda Entering the Era of Electric Vehicles (Gracia Natalia Gloria Paat) Toyota Production System ー From Recall Crisis to Recovery (Eiko Ishikawa) Toyota ー Looming Downfall in an Electrifying Industry (Pascal Elias Kedves) Entertainment: K-Pop Industry Preparing for a Virtual Future (Gabriela Quincy Rosemarie) Gaming: Sony PlayStation 5 Facing the Global Chip Shortage (Jordan De Bono) Devsisters: How to Stay in the Game? (Saaskylaana Kalitina) Fashion: Dolce & Gabbana in China: It's All About Reputation (Andrea Tardelli) Shiseido and the Challenges Faced Amid the COVID-19 Pandemic (Cut Naomi Noor Azmi) Isetan Mitsukoshi Entering the Metaverse (Uyen Uyen Nguyen Huynh) Consumer Goods: MUJI: The Challenges of a Japanese Brand Going Global (Nadja Aldendorff) Xiaomi Entering the Indian Market: Successes and Challenges (Deepak Pandey) Airlines Industry: Emirates Airline Combating the Coronavirus Outbreak (Azka Jam) Taking Off Again, Japan Airlines (Rim Silini) Index Readership: For managers and readers interested in Asian (Chinese, Korean, Japanese) Management and students who take classes in Business, International Business, Corporate Strategy and Asian Studies. Key Features: The book presents cases of Asian companies (mainly Chinese, Korean and Japanese firms) which are not often covered in business cases. Furthermore the book presents a variety of industries and allows readers to see how Asian companies solve problems and overcome crises The book focuses on how companies develop strategies to sustain their competitive advantages 画面が切り替わりますので、しばらくお待ち下さい。
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